At Practice by Erica, we collaborate with brands to create immersive wellness experiences that deepen presence, connection, and brand affinity

Our activations are thoughtfully designed to regulate the nervous system, enhance sensory awareness, and transform moments of interaction into moments of meaning.

We partner with brands who understand that how people feel in your space matters.

 
 

Our approach

Science-led. Sensory-rich. Seamlessly integrated

Every activation is grounded in neuroscience AND physiology — ensuring experiences are not only beautiful, but impactful.

We design with intention across:

  • Nervous system regulation

  • Sensory immersion

  • Emotional resonance

  • Brand alignment

The result: experiences that feel elevated, memorable, and deeply human.

 

activation formats

We offer both bespoke one-time experiences and recurring activations, tailored to your brand environment and audience.

 

Experiential Activations

  • Soundbaths (crystal bowls, GONG, CHIMES & RAINSTICK)

  • Guided meditation & visualization

  • Breathwork & embodied practices

  • Sensory grounding moments (arrival rituals & MEDITATIONS, transitions, closing experiences)

Educational Touchpoints

  • Nervous system literacy (short talks or workshops)

  • Stress, focus, sleep & resilience education

  • Tools guests can integrate beyond the experience

Hybrid Experiences

A curated blend of experiential + educational elements, ideal for:

  • Product launches

  • Brand events & pop-ups

  • Luxury retail or hospitality environments

  • Corporate or client appreciation events

 
 

  • Our brand activations are designed to integrate seamlessly into your existing ecosystem:

    • Hotels & hospitality spaces

    • Luxury retail & flagship stores

    • Brand events, launches & private gatherings

    • Community or client appreciation moments

    Each experience is customized to reflect your brand tone, values, and desired emotional outcome.

    • Creates felt brand experiences, not just visual ones

    • Enhances presence, connection, and dwell time

    • Aligns wellness with luxury, intention, and credibility

    • Supports emotional regulation in high-stimulus environments

    • Leaves guests feeling grounded, cared for, and remembered

    This is wellness as experience design — not an add-on.

    Each space operates with a single subscription, giving employees plug-and-play access to 260+ on-demand practices. It’s a cost-effective and scalable approach to embedding calm, focus, and resilience into the rhythm of the workday — transforming wellness from a program into a lived experience.

    • Corporate leadership & sales kick-offs

    • Luxury hotel guest programming

    • Brand-hosted wellness events

    • Private client and VIP experiences

Let’s create something intentional

Interested in collaborating or exploring an activation for your brand?
We’d love to design something that aligns with your vision.

CONTACT US